# SortExpress

> AI-powered live A/B testing and landing page optimization platform for PPC advertising campaigns (Google Ads, Meta Ads, TikTok, email, SMS).

## What SortExpress Does

SortExpress automatically routes each advertising visitor to the landing page most likely to convert them. Instead of showing all visitors the same page, the AI scores every landing page in real time based on the visitor's parameters and renders the winner — without a redirect, preserving the advertiser's domain in the URL.

Clients report an average **35% increase in conversion rate** and **50% reduction in lead cost**.

## How It Works

1. Advertiser installs a 2-line JavaScript snippet on their site (or via Google Tag Manager)
2. Advertiser creates a campaign in the SortExpress dashboard, adds their landing page URLs and configures which visitor parameters to track
3. When a visitor arrives via an ad link (e.g. `yourdomain.com?cmpId=TOKEN`), SortExpress intercepts, scores all landing pages against the visitor's parameters, and renders the winning LP inline
4. Conversion events are tracked (form submit, button click, URL match, element visibility, link prefix)
5. Scores update after every conversion — Redis cache, no TTL, event-driven invalidation

## Scoring Algorithm

- **4 timeframes stacked**: today / yesterday / last 7 days / last 30 days
- **Per-parameter positional scoring**: each LP is ranked by conversion rate per parameter value (e.g. country=US, device=mobile), not globally
- **Day-of-week overlay**: Monday patterns are separated from weekend patterns
- **Hour-of-day overlay**: morning vs. evening behavior tracked independently
- **New-parameter short-circuit**: if a parameter value has never been seen before, routes to the lowest-CVR LP to preserve conversion data integrity
- **No-conversion short-circuit**: if no conversions exist yet, falls back to random rotation

## Key Differentiators

- **Patent pending**: PCT/IL2021/050809 — METHOD AND SYSTEM FOR PROVIDING LIVE INFORMATION
- **No redirect**: content is rendered inline, the advertiser's own domain stays in the browser URL
- **Per-parameter scoring**: country=US may get LP2, country=UK may get LP3 — not just global winner-take-all A/B
- **Works on any ad platform**: Google Ads, Meta, TikTok, email, SMS, push notifications
- **Instant setup**: one snippet tag or GTM custom HTML tag, no code changes required

## Pricing

| Plan       | Price     | Landing Pages | Monthly Clicks | Monthly Conversions |
|------------|-----------|---------------|----------------|---------------------|
| Starter    | $15/mo    | 5             | 300,000        | 1,700               |
| SMB        | $99/mo    | 10            | 1,000,000      | 80,000              |
| Commercial | $750/mo   | 100           | 20,000,000     | 1,000,000           |

All plans: first month free, no credit card required. Includes Zoom/Google Meet onboarding and personal Google & Facebook account management.

## Company

- **Founded**: 2021
- **Country**: Israel
- **Patent**: PCT/IL2021/050809

## Key Pages

- [Home](https://sortexpress.com/) — Overview and features
- [Software](https://sortexpress.com/product/) — Product details
- [Integration](https://sortexpress.com/integration/) — How to install the snippet
- [A/B Testing](https://sortexpress.com/for-who/) — Who uses SortExpress and use cases
- [Pricing](https://sortexpress.com/pricing/) — Plans and pricing
- [Testimonials](https://sortexpress.com/testimonials/) — Customer reviews
- [How It Works](https://sortexpress.com/how-it-works/) — Step-by-step explanation
- [Clients](https://sortexpress.com/our-clients/) — Client list and case studies
- [About Us](https://sortexpress.com/about-us/) — Company information
- [Sign Up](https://sortexpress.com/sign-up/) — Create a free account

## Technical Architecture

- **Frontend snippet**: `sortexpress.min.js` (~180 lines, self-contained)
- **Backend**: PHP + MySQL (core scoring and user management)
- **Scoring microservice**: Node.js/Express on port 3030 with Redis cache
- **Insights microservice**: Node.js/Express on port 3031 (parameter importance analysis, LP suggestions)
- **Cache strategy**: Redis, no TTL, invalidated on every conversion event

## Integration Methods

1. **JavaScript snippet** — paste into `<head>` of any page
2. **Google Tag Manager** — add as Custom HTML tag, no site access needed
3. **WordPress plugin** — available
4. **Shopify** — supported
5. **PHP include** — direct server-side integration