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Our Story

Built by business people,
powered by artificial intelligence

SortExpress was founded by entrepreneurs who ran PPC campaigns for years and knew there had to be a smarter way. In 2017, we set out to build it.

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Our Mission

AI-powered conversion optimization that gives every business — large or small — the competitive edge of a world-class PPC operation.

We believe that every click you pay for deserves to land on the best possible page. Too many marketing budgets are wasted showing the same page to every visitor, ignoring the fact that different people respond differently to different messages.

SortExpress was built to fix that. Our AI continuously tests every landing page you have and automatically sends each visitor to the version most likely to convert them — without any manual work from your side.

The result: more clients, lower cost per lead, and a campaign that gets smarter every single day.

SortExpress Mission
2017
AI Pioneer Since
35%
Avg. Conversion Rate Increase
50%
Avg. Lead Cost Reduction
20+
Years Combined Business Experience

Leadership

The team that built SortExpress brings deep experience in business, marketing, and technology.

G
Guy Levin
Founder & CEO

Guy brings over 20 years of business experience spanning marketing, technology, and entrepreneurship. An AI pioneer since 2017, Guy identified the opportunity to apply machine learning to live PPC optimization — a vision that became SortExpress. He leads the company's product direction, strategy, and growth.

M
Michael Plaks
Co-Founder & Project Manager

Michael has 15+ years of business management experience, with a track record of building and scaling operational systems. As co-founder and project manager, Michael oversees product development, client onboarding, and delivery — ensuring every SortExpress customer gets results fast.

What We Stand For

Innovation First

We pioneered AI-driven live A/B testing before it was mainstream. Continuous innovation is in our DNA.

Results-Driven

We measure success by client results — conversion rate increases, lead cost reductions, and revenue growth.

Client Partnership

We treat every client as a partner. Personal onboarding and account management come with every plan.

Trust & Transparency

No black boxes. Our dashboard shows exactly what the AI is doing and how each page is performing at all times.

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