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The People Behind SortExpress

Our Team

Built by entrepreneurs with decades of real-world business experience. We didn't just build a product — we built the tool we always wished we had.

Founders

The founders of SortExpress bring decades of business, marketing, and technology expertise.

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Guy Levin
CEO & Co-Founder

Guy brings over 20 years of experience in business management spanning marketing, technology, and entrepreneurship. An AI pioneer since 2017, Guy identified the opportunity to apply machine learning to live PPC optimization — a vision that became SortExpress. Throughout his career he has built 8+ companies, giving him deep insight into what businesses need to grow efficiently and profitably. He leads the company's product direction, strategy, and vision.

20+ Years Business AI Pioneer 2017 8+ Companies Built PPC Expert
M
Michael Plaks
Project Manager & Co-Founder

Michael has 15+ years of business management experience, with a distinguished track record in consulting and coaching. As co-founder and project manager, Michael oversees product development, client onboarding, and delivery — ensuring every SortExpress customer goes live fast and gets results even faster. His background in building and scaling operational systems makes him the execution engine that turns ideas into a product clients love.

15+ Years Business Consulting & Coaching Operations Expert Client Success
2017
AI Pioneer Since
35%
Avg. Conversion Rate Increase
8+
Companies Built by Founders
35+
Years Combined Experience

Development & UX/UI

Behind the product is a dedicated team of engineers, designers, and UX specialists who obsess over making SortExpress fast, beautiful, and easy to use.

Our development team works with a single principle: every feature must save a client time or make them more money. No feature bloat, no complex dashboards to decipher. Just clean, powerful tools that deliver results without a learning curve.

Our UX/UI designers ensure the platform feels intuitive the moment you log in — so you can focus on growing your business rather than learning new software.

Performance First

Our AI infrastructure processes millions of data points in real time, ensuring zero latency for your campaigns.

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Intuitive Design

Every screen is designed so you can act on data instantly — no training required, no support tickets needed.

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Security Built In

Enterprise-grade security protects your campaign data, your clients' data, and your competitive advantage.

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Always Improving

Continuous releases based on real client feedback. The platform you use today is always better than the one from last month.

Development Team

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